Case Study: Pen-Avia

Redesign the logo & website to promote the luxury, speed and service of Pen-Avia. Compete with high-end brands offering this service and make use of the USP: the world's fastest private jet charter. Pen-Avia wanted to give clients confidence in their brand and service, increasing impact.

The Logo needed to reflect the level and status of Pen-Avia. The challenge was to update the branding and roll this out across print and online. The colours inspire confidence, quality and reliability, the three jet streams represent the company's commitment to luxury, speed and service.

It was important to have a simple and concise website clearly offering the level of service, appealing to customers and brokers. The site was built in HTML and CSS, with a Flash movie demonstrating the speed of travel to several destinations in Europe and beyond.

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Pen-Avia wanted to update clients by email, informing them of special offers and promotions. HTML emails were sent, with landing pages set up to record user interaction.

Adwords were used in conjunction with promotions, best practice SEO was utilised, with natural searches now leading to Pen-Avia. Google Analytics helped visualise the progress and user behavior.

New business cards were designed and supplied for staff, as well as other documents that would be sent out to clients. There was now unity in all documentation and promotional materials.

As part of a promotion, USB cards containing important aircraft and service data were made to be handed out at trade shows specifically targetting brokers. A google analytics project was set up to coincide with this and the positive results ensured new business and refreshed existing contacts.